Pine Lake Capital
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Approach

APPROACH

Our investment approach provides the following characteristics:

Permanent Capital

Because we represent our own capital and have no outside investors, our criteria for investment are free from often encumbering influences.

Flexible Structuring

Investing free of externally raised funds enables increased flexibility to find beneficial structures to existing shareholders and key team members.

Long-Term Horizons

We align the strategies and goals with building long term, viable and sustainable businesses. We believe the best interests of the company are realized over the long-term.

Successful Experience

Our success is based from experience as operators and builders of business from value versus financial engineering.

  • Beyond capital, Pine Lake Capital helps drive growth for partner companies by expanding distribution, enhancing the innovation process and influencing marketing to increase brand appeal.
  • Beyond capital, Pine Lake Capital supports businesses by expanding their sales, marketing and product breadth, including driving brand awareness and trial.
  • More than just an equity investor, Pine Lake Capital collaborates with retailers and franchised businesses to expand their retail footprint, maximize their digital presence, and drive increased awareness, traffic and conversion.

Partnership Advantages

We focus exclusively on the smaller end of the middle market.  We prefer companies with defensible products where we can accelerate growth through the support of sales, marketing and distribution capabilities.

We look for companies that share four fundamental principles:

Passion for Growth

We look for companies that share a passion for building products and company cultures around creating superior customer experiences.

Agility

We know plans change. We work to create the right support structure to enable partners to rapidly capitalize on opportunities.

Integrity

Integrity is a foundational element for our partnership. We believe trust is required to achieve economic benefits and integrity is vital for trust.

Partnership

We go to work on behalf of our partners. We view our role as a supporting resource to facilitate mutual success.

We combine investment with operating resources that help great companies to rapidly scale.

View specific capabilities to accelerate revenue growth