Approach

APPROACH
Our investment approach provides the following characteristics:

Permanent
Capital

Because we represent our own capital and have no outside investors, our criteria for investment are free from often encumbering influences.

Flexible
Structuring

Investing free of externally raised funds enables increased flexibility to find beneficial structures for existing shareholders and key team members.

Long-Term
Horizons

We align the strategies and goals with building long-term, viable, and sustainable businesses. We believe the company's best interests will be realized over the long term.

Successful
Experience

Our success is based on experience as operators and builders of business from value versus financial engineering.

Beyond capital, Pine Lake Capital helps drive growth for partner companies by expanding distribution, enhancing the innovation process, and influencing marketing to increase brand appeal.
Partnership Advantages
We focus exclusively on the smaller end of the middle market. We prefer companies with defensible products where we can accelerate growth by supporting sales, marketing, and distribution capabilities. We look for companies that share four fundamental principles:
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Passion for Growth

We look for companies that share a passion for building products and company cultures around creating superior customer experiences.

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Agility

We know plans change, so we work to create the right support structure so that partners can rapidly capitalize on opportunities.

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Integrity

Integrity is a foundational element for our partnership. We believe trust is required to achieve economic benefits, and integrity is vital for trust.

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Partnership

We go to work on behalf of our partners. We view our role as a supporting resource to facilitate mutual success.

We combine investment with operating resources that help great companies to scale rapidly.